American Television Abroad: Hollywood's Attempt to Dominate World Television (Twenty-First Century Works)
Hollywood's efforts in television were often thwarted by governments that recognised the airwaves as a public resource and intervened in varying degrees to keep the studios' programming off the air in their countries. Still the US industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the US television industry's efforts in foreign markets and how it continues to look for new markets.
"well-researched" - Choice"Segrave...offers a spirited polemic covering the period from the 1940s to the 1990s. He backs up his argument with a wealth of statistics and some lacerating quotes" - Philip Kemp, Times Higher Education Textbook Guide, 7th November 2013
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